So, you’ve got all of the bases covered and you’ve put up your own online store of ecommerce web services. The next problem that you have to tackle would be how to entice people to go to your shop.
In this article, I will go over some tips to help you make your first sale.
Create a Business Page on Facebook
Facebook is arguably the largest social media platform on the planet, so it is only fitting that you create a business page there.
Treat this page as an avenue for you to communicate with your customers. Furthermore, inviting friends and influencers to the page will also boost its credibility as well.
Start Thinking About Video Content
Youtube is another platform that you want to focus on since it is the most visited video content website in the world.
As much as possible, you would want to create video content since people would most likely love you for it.
Making Instagram Work for You
A lot of new businesses flock to Instagram as their platform of choice if they want to drive more traffic to their online store.
What you need to do is post high-quality images on your Instagram page and then make use of clickable hashtags and also include some profile links to your own page, as well as the pages of other prominent figures in your niche as well to make it more authoritative.
Hop on Google Places
The Yellow Pages are gone, but it doesn’t mean that a good directory is gone as well. Enter Google Places. This is the Yellow Pages of today and you want to hop on it so that you can drive more traffic to your site.
Search Engine Optimization is a Must
Online entrepreneurs forget that an online store is basically a website. For generating more traffic, you have to make sure that your site’s SEO is good.
Study Your Website Analytics
Looking at the analytics would provide you with vital information that will allow you to do things better. For instance, if people are leaving your website as soon as they enter, it is probably because you have a poor website design.
Make Your Site Mobile-Friendly
People are making use of their smartphones more than their desktop computers. Therefore, it is important that you make your website mobile-friendly by adopting reactive web design.
Gain Product Reviews
Social proof is one of the most powerful things that can convince people to buy. Allow your previous customers to leave reviews and if you garner enough positive ones, then people will surely go to your page.
Sell Something Unique
People love novelty and if you offer something unique and useful, expect that they would consider buying it.
Gain New Insights from Industry Influencers
A nice way for you to get valuable information about the people in your niche would be to contact some of the well-known influencers. Create blog posts based on excerpts that you’ve acquired during the interview.
Guest Posting on Relevant Websites
Part of search engine optimization is guest posting. This is basically where you will find similar websites in your niche and ask them if you could send some content pieces to them. In turn, you will gain the necessary links to your site that will help generate more traffic.
Create Your Own Blog
Putting up your own online store should also come with a blogging site as well. You could integrate it on your store, but if you can’t, you can just buy an external blogging site where you can upload new pieces to it.
Get Targeted Ads on Facebook
By paying a small fee, you can choose to advertise to your chosen demographic to help generate more leads and ultimately get more sales.
Google Adwords is another thing that you can invest in that will give you some major benefits. The good thing is that you will only be charged if people click on the ad, so you won’t get billed unnecessarily if the ads don’t work.
Tell Your Family and Friends
Word of mouth is another great way for you to advertise your online store. Tell your friends and family so they, too, can tell it to their peers as well.