According to a survey released by Statista, over 60% of people actually want to do conduct business online. That means that they want to purchase more stuff online as opposed to buying it from a physical, brick and mortar shop.
The e-commerce industry has come a long way thanks to the evolution of the internet, as well as the proliferation of mobile devices that can access it.
An online store is essentially a website that has e-commerce functionalities such as a shopping cart, support for various payment options, etc.
If you are thinking about putting up your own online business, then you may read this article so that you will know what things you need to consider before establishing your online business.
Choosing the Right E-Commerce Platform
There are plenty of website builders out there that allow you to create a website without any hitch. By using a drag and drop interface, you can have your own internet hub in no time.
Well, e-commerce platforms are the same, but their main difference is that they offer e-commerce functionalities.
There are plenty of them out there that you can select. There are the ever-popular Shopify and BigCommerce, and there are also those that are emerging such as OSCommerce and Volusion (among many others).
Selecting the right platform would mean that you get to have all of your features implemented, as well as having all of those things at the right price as well.
Search Engine Optimization
As I’ve said earlier, an e-commerce website is still a website, which meant that it is also subject to search engine optimization.
Some aspects of SEO that you need to pay close attention to is building backlinks, optimizing your website’s performance (especially page loading speed), creating content pieces that are related to the things that you are selling, among others.
If you want to succeed in the online realm, never take SEO for granted.
With the proliferation of mobile devices and due to the fact that they have become affordable, a lot of people worldwide may already have their own smartphones or tablets.
That being said, in order for you to stand your ground in this industry, you must cater to the mobile audience as well. That means that you may have to employ some things that will help your web’s contents to conform to much smaller device displays.
Responsive Web Design is basically a set of principles and strategies that you can use to make sure that the aforementioned thing is realized.
Creating Your Own Marketing Strategy
At the end of the day, putting up your own online store means that you are still running a business, albeit being conducted online.
That being said, you will still need to find a way to promote your items over the internet. There are certainly some things that you can try.
I recommend that you start with Facebook advertising since their price per click is relatively cheaper than that of Google’s. Aside from that, you may also seek the help of social media influencers while you’re at it.